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Impact of Income on Purchase of Luxury Fashion Products Free Essays

string(64) possibly purchase extravagance design items when they have a high income. Official Summary The current paper is a summatio...

Wednesday, December 25, 2019

This Essay, Will Draw Upon My Own Personal Experiences

This essay, will draw upon my own personal experiences of building a therapeutic relationship using case study of a service user in practice. This will then be analysed and discussed to show the importance of such a relationship using Peplau theoretical framework. It could be argued that therapeutic relationship is at the heart of nursing due to interpersonal approach. This relationship is defined by Peplau (1988, pp9-11) as â€Å"one in which two persons come to know one another well enough to face the problem at hand in a co-operative way. The relationship of nurse to patient can be represented on a continuum; at one end are two individuals with separate goals and interests; at the other end are two persons working together to solve a†¦show more content†¦When first admitted n Ann presents as grossly psychotic, with chaotic thinking and very agitated. She was also detained under section 2 of the Mental Health Act (MHA). Orientation is the first phase of Peplau theoretical framework. This is where the nurse starts to engage the SU in treatment, answer questions and offer explanations. Peplau (1988) also states at this stage we are strangers. Therefore, it is needed to build a rapport before any sort therapeutic relationship can be formed. Doing this will encourage trust and warmth in the relationship, discussing non health related issues can help at this point as this displays warmth and genuine interest in person rather than them merely just being a ‘patient’ (Townsend, 2013). Upon meeting Ann, she displayed low self-esteem often apologizing for herself. At this point to help build rapport it is important to remember Carl Rodgers (1951) principle of unconditional positive regard. Showing Ann positive regard can be done by simply calling her by her name, spending enough and allowing sufficient time for her ask and receive answers to any questions or concerns she may have. Doing this can help the nurse convey respect and dignity towards client and reassure that she will be cared for and helped (Raskin, Rogers, Witty, 2011). At this stage it often useful to set boundaries, as well as explain the roles and what Ann could expect from nursing staff. Setting boundariesShow MoreRelatedMy Personal Command Philosophy Of The United States Air Force1520 Words   |  7 PagesI am Joseph Maruska, I am currently a Major in the United States Air Force. This essay will introduce you to my personal command philosophy. It will also summarize and analyze a brief interview recently conducted with a current squadron commander using my own leadership philosophy as a guide. Throughout this essay I will draw upon my own personal experiences and thoughts, lessons discussed throughout the Leadership and Command Course, as well the discussion with a current squadron commander. Read MoreThe Life and Opinions of Tristam Shandy Essay1679 Words   |  7 Pagesblah blah†. This concep t can be viewed as personal and individual to one’s self, and is distinguished as an umbrella term to attributes such as; consciousness, heritage, name, appearance, and the soul. As Sterne’s novel Tristram Shandy draws influence from John Locke’s An Essay of Human Understanding, in which Locke discusses the origin of personal identity, the individual identity is evidently reflected within the text. The novel demonstrates Sterne’s interpretation of the personal identity throughRead MoreNegative Effects Of Autobiographical Memory1065 Words   |  5 Pagesconstant experience of negative emotion. This mindset would bias personal experiences, in particular, autobiographical memory. This essay will explore how the negative mood disorder, depression affects autographical memory and the role it plays. The topic was inspired by my own personal experiences with bipolar disorder, and during the depressive episodes I noted that my memory recollection was significant ly worse during these times. Autobiographical memory, for the purposes of this essay, will referRead MoreAnalysis Of Mother Tongue By Amy Tan913 Words   |  4 Pagesnarrative essay, â€Å"Mother Tongue† by Amy Tan, the author sets out the story between her mother, whose English is her second language, and Tan herself can speak native English very well. The essay covers the tonal shift of Amy Tan s psychological change, from grudge to understanding. Although she begins the essay saying, I am not a scholar of English or literature. I cannot give you much more than personal opinions on the English language and its variations in the country or others. The essay usesRead MoreMy Position As A First Year Composition Student1568 Words   |  7 Pageshave a lot to say, I don’t have the skills necessary to say much of anything. At least, this was my position in August of this year, at the start of the semester and at my introduction to college-level writing. For as long as I can remember, I have always been a big proponent of the written word. I have been a lover of books and writing for my entire life, and learned the â€Å"Dos† and â€Å"Don’ts† of writing through my exposure to books. Which is to say, I might be a damn good reader, but good readers don’tRead MoreHow To Be an Active Leaner in a Group Environment 1639 Words   |  7 PagesThis essay aims to highlight the various ways in which to be an active learner in a group environment, I will be doing this by using different theories and relevant experiences of both myself and others. It will specifically focus on the Bandura’s social learning theory and situated learning by Lave and Wenger. The essay itself will consist firstly of a Literature review where I will be using third party sources for support, next there will also be a critical analysis section which will further developRead MoreIn Defense of Darkness Rhetorical Analysis Essay1134 Words   |  5 PagesHolly Wren Spaulding’s essay, â€Å"In Defense of Darkness,† her main claim is that we have fallen away from darkness and immersed ourselves in a society of lightness. Furthermore, she claims this has lead humans to lose touch with basic human emotion as well as the sensual and s piritual experience true darkness has to offer. Spaulding makes this claim evident through exceptional use of personal testimony and copious appeals to value. Spaulding begins her essay with a detailed personal testimony that describesRead MorePublic Health At Campbell University774 Words   |  4 PagesWalking through Louisiana in the middle of summer is no picnic. Not only is the temperature sweltering, but the mosquitos are ferocious. Every year my church sponsors a missionary trip down the Tigre Bayou to vaccinate at risk communities, and to educate population centers about the importance of exercise and diet. Although the United States has some of the best doctors in the world, we have many population centers that have little to no access to medical care, which places them at risk. The healthcareRead MoreSummary Of On Dumpster Diving 1364 Words   |  6 Pagesdropout, published his memoir titled Travels with Lizbeth. Within, an essay titled â€Å"On Dumpster Diving† shares his experiences and how they define his identity. Eighner views identity not solely on his status of a scavenger, but rather on how his experiences shap e his identity and how he acts despite his circumstances. Similarly, as a student, my own identity is not based on my status, but rather on how my behavior is shaped in my situations. The identities of individuals are defined by how theyRead MoreMy Professors Method Of Writing1224 Words   |  5 Pagesto learn my professor’s method of writing, to lap up each rule or ‘best-practice’ suggestion, pen in hand, mind alert. As soon as he began to write on the blackboard, I scribbled away, making sure I didn’t miss anything. Though his suggestions mirrored what I had learned about essay writing before, I made sure to write out his three point plan model, introduction and conclusion, familiarly logical sequences. ‘This is what you’ve always been taught’, said Professor Allister, ‘but in this class, forget

Monday, December 16, 2019

Themes Of Art Religion / Mythology And Worship - 1271 Words

One of the most popular reoccurring themes in art is Religion/Mythology and worship. For thousands of years, humans have used art as a tool to showcase their beliefs to the world. From an idol that can be filled with blood and used as a sacrifice to a god, to a ceiling painted with events telling the story of the Bible, humans have used art to recognize the religious beliefs they hold so dearly. Sometimes, an artist would use a religion or mythology they didn’t practice solely as the subject of their work, so they can retell the stories told that were passed down for centuries. This was very common during the Renaissance when the stories from Greek and Roman mythology were retold in paintings and sculptures. Often, certain religious†¦show more content†¦In the background of the painting, we can see soldiers in battle, who are covered by dark grey rain clouds, giving the areas surrounding David a darkness. However, David has sunlight gleaming on his body, almost workin g as if there were a spotlight on him. This signifies his holiness and importance in the Bible. In many pieces of Christian art, a holy figure is covered in holy light or has a halo on their head. David Slaying Goliath relates to another Christian themed painting learned in our class, Expulsion from the Garden of Eden. Both paintings themes are popular stories taken from the Old Testament of the Bible. The climax of the stories these paintings are based on are shown. In Expulsion from the Garden of Eden, Adam and Eve are being banished from the Garden of Eden. In David Slaying Goliath, David is shown preparing to decapitate the mighty Goliath. Mars and Venus, c 1599. Oil on copper by Dutch artist Cornelis van Haarlem. The main subjects of this piece are the god of war Mars and goddess of love Venus. In this piece, the two deities are preparing themselves with the help of maids and servants to have an affair. Venus is married to Vulcan, the god of fire, but falls in love with Mars. Venus is showed laying in her bed being showered with flowers, waiting for the god of war. Mars is being assisted with the removal of the final pieces of his clothing. The Greeks humanized their gods and goddesses, and both Mars and Venus look like regular people. TheShow MoreRelatedImpact Of Religion On Greek Theatre893 Words   |  4 Pages Religion had a very large impact on Greek theatre. Religion was related to many everyday life tasks in ancient Greece such as festivals, initiations, and oracles. Religion was a very important subject and was something they used in their everyday lives. This is why, in my opinion ,religion had a high i mpact on Greek theatre. â€Å" The religion of Greek people is an important aspect of the Greek culture.†(Religion in Greece Source:www.greeka.com) Greek religion was a form of polytheism, whichRead MoreGreek Mythology : Ancient Greece963 Words   |  4 Pageswonder about Ancient Greece the first thing that comes to their minds is Greek mythology; gods and goddesses that have helped shape many historical events. â€Å"In ancient Greece, stories about gods and goddesses and heroes and monsters were an important part of everyday life.† (â€Å"Greek Mythology.†) The civilization showed that numerous characters and stories helped shape Greeks. The beliefs the Greeks had with mythologies was they understood the meaning behind all the characters that are known todayRead MoreThe Discovery Of The Museum Curator1294 Words   |  6 PagesBecoming the museum curator is an important title, they pick and choose the 5% of the total art, the museum has to be viewed by the public. The curator mus t be wise and make exhibits that flow as well as get the point across to the visitors coming to see the museum. Curating this exhibit, I have chosen three works of ancient Greek art that will tell a story and inform visitors about three of the most well-known Greek gods. A statue of Zeus from the first A.D, a Kylix of Hades and Persephone, andRead MoreA Basic Overview of Paganism Essay examples1716 Words   |  7 PagesReligion is about creation, and for that reason religion should be about the earth. - Laurie Cabot. One might see hundreds of faces from different races, gender, and pop cultures. But behind each face is a brain, with spirit and personal beliefs, like religion. When many Americans believe that everyone is Christian or Catholic, some people practice an ancient religion. This religion, commonly known as the umbrella-term â€Å"Paganism† is back on the move with a contemporary feel. Paganism is an earth-basedRead MoreGreek Mythology : Ancient Mythology1630 Words   |  7 PagesGreek mythology denotes to the myths of the early Greeks, Greece gods, and mythical creatures. While pertaining to these legends and myths includes; to their Gods, the nature and heroes, tales of clashes, and of their adventures. It is also a brief on the origin and connotation of their cult, and the innumerable practices that remained shadowed by them. Myth is defined as; a traditional, typically historic story pertaining to mystic beings, descendants, or heroes that serve an essential kind in theRead MoreTime Capsules from the Renaissance and Baroque Time Periods Essay953 Words   |  4 Pagesthis time, people were rediscovering and studying Ancient Greeks. Their artwork reflected not only Ancient Greeks, but also the artist’s own interpretation of the Greek mythology. This painting also shows how artiest weren’t as focuses on making religious art, but started to base their artwork on other studies such as mythology. Lying underneath the painting The Birth of Venus was a lute. A lute is a stringed instrument that was played during the Renaissance time period, by plucking the stringsRead MoreDepiction of Cultural and Religious Beliefs in Artwork682 Words   |  3 PagesDepiction of cultural and religious beliefs have been an important element in many artworks. The newly formed Early Christian religion, the Roman culture, and the Greek culture are no exception to this occurrence. Though living close in proximity to each other, their views differed vastly, in respect to both religion and culture. Roman and Greek views indulged the â€Å"here and now†, while those views of the Early Christians centered on the â€Å"hereafter†. It is upon the examination of a few artworks takenRead MoreAncient Greece And Ancient Egypt Essay2265 Words   |  10 PagesRegardless of being under new rule, the ancient Egyptian culture and religion persisted because the people of Kush incorporated the two c ultures to strengthen the society. In fact, rulers and elites wore Egyptian clothing, followed Egyptian burial practices, and, most importantly, professed devotion to Egyptian gods. Both Greece and Egypt were very impacted by their religions and are still studied to this day as mythology. Both of their religions were based around the idea of polytheism and often their manyRead MoreAncient Greek God Museum Exhibit Essay1597 Words   |  7 PagesAncient Greek God Museum Exhibit The museum curator is an important title; they pick and choose 5% of the total art being viewed by the public. The curator must be wise, include art pieces that flow with the theme of the exhibit, as well as educates the visitor. Curating this exhibit, I have chosen three works of ancient Greek art that will inform visitors about three of the most well-known Greek gods. A slab from the Parthenon frieze of Zeus and Hera, a Kylix of Hades and Persephone, and the TriumphRead More History Of Music Essay2522 Words   |  11 Pagesreflected in the arts of a culture. It is the poets, the dreamers and artists who are the architects of the future; the ones who ‘build the world they want to live in, the ones who dream out loud’1. Music is an elaborate art form, tempered by the emotions of those who create it and as such the dreams, creations and inventions are partly the products - or at least artifacts - of the world around them. As such, the social, economic and technological changes in society reflect themselves in the arts of the time

Sunday, December 8, 2019

Literature Step by Step Wicked free essay sample

Theme In the novel Step by Wicked Step by Anne Fine, the theme that can be found is surviving divorce and remarriage The first challenge is getting used to complicated living arrangements. Ralph had to remember whose house to go to on different days of the week. He ended up having two different lunch boxes to remind him where to go. Another challenge is to accept a stepparent and stepsiblings. Pixie had a tough time trying to get along with her  stepsisters, Hetty and Sophie. She was annoyed when she had to share a room with Hetty The last challenge is loyalty. Claudia was not friendly to Stella at first because she did not want to hurt her  mother. She was worried that being nice to Stella would mean that she is disloyal to her mother It is not easy to cope with divorce and remarriage. It takes a lot of patience, tolerance and acceptance Most Interesting Character In the novel Step by Wicked Step by Anne Fine, the most interesting character is Pixie Pixie is interesting because she is smart. We will write a custom essay sample on Literature Step by Step Wicked or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page She was the first to realize what the five pupils had in common Besides that, Pixie is very imaginative. She is able to create ghost stories to scare Hetty from staying in the same room with her Pixie is outspoken and honest. She tells Lucy exactly what she thought of  her daughters. She also told Lucy that she hated pretending that everything is all right Pixie is interesting because she is smart, imaginative, outspoken and honest One Moral Value In the novel Step by Wicked Step by Anne Fine, a moral value that can be found is love and devotion The first character who showed love and devotion is Richard’s mother. She spent a lot of money seeking for  Richard although she had to suffer  Reverend Coldstone’s anger and disapproval. Another character who demonstrated love and devotion is Charlotte. She continued her mother’s search for her  brother, Richard. Since she did not have any money, she married a rich man she did not love at 16. Colin showed love and devotion too. He kept his Dad’s tobacco tin and hummed their favorite song. He does three paper rounds to earn money to search for his Dad when he is old enough These characters have greatly showed their love and devotion. They proved that people will do anything for the ones they love A Memorable Incident In the novel Step by Wicked Step by Anne Fine, a memorable incident is the death of  Richard’s father The first change that Richard had to face is his mother’s marriage to Reverend Coldstone. Richard hated his stepfather  because he enforced strict rules and made Richard feels that his house was like a prison. He also sent Richard away to Mordanger School for four years Another change is betrayal. Richard felt that his mother had betrayed him when she allowed Reverend Coldstone to treat him  badly. He also felt betrayed when Charlotte persuaded him not to hate his stepfather Finally, Richard decided to run away and vanish. His departure caused financial ruin and heartbreak to his mother and sister. His mother spent a lot of money to search for  him. Charlotte married a man she did not love to continue the search after their  mother died The death of Richard’s father brought about a lot of changes to Richard’s family. Most of them are sorrowful. From this incident, we must remember that we should be courageous in difficult times and not let others suffer from our bad decisions Problems Faced By A Character In the novel Step by Wicked Step by Anne Fine. Colin had a few problems and had his own ways of overcoming them The first problem that Colin had is when his mother suddenly decided to move away without his dad’s knowledge. He was always waiting for his dad to come to see them but he never did. So, he wrote a letter to his dad, but he never received any reply Another problem is Colin missed his dad very much. Colin consoled himself by pretending his dad was around. He would put his dad’s tobacco tin under his pillow, hummed their  favorite song and finally unscrewed the lid of the tin to take in the smell of his dad Colin wants to find his dad. But he cannot do it now as he does not have enough money and is not old enough. So, he does three paper  rounds to save enough money to find his dad when he is older Problems are common in life. We must think  carefully of how we want to solve it so that the consequences of our decision will not trouble others Compare Two Characters In the novel Step by Wicked Step by Anne Fine, I choose two compare two characters that are similar Richard and Colin The first similarity is both Richard and Colin are missing their fathers. Richard’s father  died of an illness while Colin was missing his father after his mother decided to move away without his father’s knowledge Another similarity is their mothers ignore both of them. Richard’s mother did not defend him when Reverend Coldstone treated him badly. Colin missed his dad a lot but his mother did not seem to be aware of how Colin felt Both Richard and Colin decided to run away to make things work. Richard ran away from home as he thought that his action would make life more pleasant for everyone. Colin wants to run away to find his dad whom he misses a lot. He does three paper rounds to save money and will leave when he is old enough The two characters suffered much pain and sorrow. No one cared how they felt. Running away is not a solution. But, it may have been the best option for the both of them, as they had no one to advise them Point Of View In the novel Step by Wicked Step by Anne Fine, the story is mostly written in the first person point of view Richard wrote his story in his diary/album so it is in the first person point of view. We as readers learn of the events in his life through his eyes. We know from his writing that he had come home to find Charlotte’s letter, but we do not whether he decided to stay or leave Old Harwick Hall Claudia, too, told her story through her point of view. We only know her feelings and thoughts and not of her mother, father, granny and Stella. We know that Claudia sympathized Stella for the guests’ cold treatment, but we do not know how Stella truly felt Pixie also tells her story through her own point of view. We know all her thoughts as she speaks. For instance, from her point of  view, we find that the actions of the other  characters annoy her. Pixie is annoyed with most of Hetty’s actions like calling her  Priscilla, rolling the cat on the carpet like a sausage and sniffing while reading Writing the story in the first point of view helps us as readers to understand the story better. We get first-hand knowledge of the characters’ feelings, thoughts and decisions A Character That Changed After An Event In the novel Step by Wicked Step by Anne Fine, a character that has changed due to certain events in his life is Colin Colin changed into an unhappy and lonely boy when his mother decided to move. He had to start at another school. It was an unpleasant experience as everyone ignored him as they had their own set of friends already. Besides that, his mother was busy with work and was always too tired to listen to Colin’s problems Colin became a dreamy boy because he missed his dad. Every night, he would hold on to his dad’s tobacco tin and hum their  favorite song. He pretended his dad was around. This habit caused him to have less focus in class and do badly in school Being apart from his dad made Colin become very resourceful. He did three paper rounds to earn enough money to search for his dad when he is old enough At first, Colin responded negatively to the changes in his life. He was sad and dreamy. But at last, he decided that he must do something in order to see his dad again. This shows that he is optimistic and is determined in finding his dad Family And Relationship Portrayed In the novel Step by Wicked Step by Anne Fine, Richard’s family is portrayed to have a strong sense of love Richard showed that he had strongly loved his family. Although he ran away and vanished, he still came by the house twice to catch a glimpse of his mother and sister Richard’s mother, Lilith was the first to show her love and devotion. She spent a fortune seeking for Richard and suffered Reverend Coldstone’s anger as their money lessened. She died of broken heart because of her  undying love for her son, Richard Charlotte, too, showed her love and devotion. She wanted to keep searching for Richard after her mother’s death, but had no money of  her own. So, she married a rich man she did not love because he promised to help her find Richard Love leads to reunion and healing in a family. We should love our family unconditionally and be prepared to make sacrifices for them An Interesting Event In the novel Step by Wicked Step by Anne Fine, an event that I find interesting is when Robbo gave Dumpa an ice lolly This event is interesting because it showed how smart kids could be. Robbo gave the ice lolly to Dumpa because he wanted Dumpa to not be out in the cold. However, Dumpa outsmarted them by not eating it and stayed outside with Roy It is also interesting because it led Robbo, Callie and their mother talking realistically about their conflict. Robbo said that he was fed up with the whole situation and Callie confessed that she could never get along with Roy Lastly, this event is interesting because it brought a good change to Robbo’s family. Callie wanted to move to their dad’s house, so their mother helped made it more comfortable for her. In return, their dad agreed to look  after Dumpa to let their mother and Roy have a break It is important for all of us to be honest to each other. Pretending that everything is all right will not make things better. But once everyone is honest about their feelings, it is easier to make things work for everybody A Character That I Admire In the novel Step by Wicked Step, written by Anne Fine, the character that I admire is Claudia. There are many reasons why I admire her very much First of all, I admire Claudia because she is a gentle person. Listening to Richards sad story makes her weep. Besides, she is loyal to her mother. She tries not to sound too happy when speaking to her father because she does not want to hurt her mothers feeling. She rejects Stella and refuses to enjoy her time with her father out of loyalty to her mother. She knows that her parent’s break-up is serious even though her mother sounded cheerful Apart from that, I really admire Claudia because she is a fair and sensible person. She does not blame Stella for her parents break-up. At the dinner party, she thinks that the guests are rude for not appreciating Stellas hard work. She realizes that ignoring Stella would not help solving matters between her parents. Feeling sorry for Stella who is being ignored by the guests, she decides to help her get accepted by showing off the green pajamas that Stella gave her. In a nutshell, the character that I admire from Step by Wicked Step is Claudia because she is gentle, loyal, fair and sensible. I think we could learn a lot from her character. In The Midst Of Hardship Scratches – Cuts on the body/limbs Despair – Hopelessness Horrendous – Awful, dreadful Bloated – Swollen Carcasses – Dead bodies Chips – Broken pieces

Sunday, December 1, 2019

Salary Negotiation Role

Introduction The success of negotiation totally depends upon the efforts of both sides. Generally, the approaches the applicant and the manager rely on are considered the basic factors, which determine the winner of the negotiation. Win-lose negotiation means both sides to be ready to understand and accept all pros and cons of the salary. In contrast, win-win negotiation provides beneficial terms for each part concerned.Advertising We will write a custom assessment sample on Salary Negotiation Role-Play specifically for you for only $16.05 $11/page Learn More In this respect, the role-play negotiation will help to define different effective tactics and strategies with regard to the goals pursued by the negotiators. A careful analysis of practices and observations will help define which tactics and approaches are the most effective ones. Distributive and Integrative Negotiations First of all, there is a need to point out that successful negotiations depen d upon the strategies the sides rely on. They say that the so-called win-lose approach is mostly based on negative perspective. It means that in most cases any side will win. However, one the other hand, one is to keep in mind that a person who negotiates a lot has more chances to succeed. For this reason, one can state that a person who is more skilled and experienced will be the winner of negotiations. Of course, there is a great difference between distributive negotiations and integrative ones. There are also mixed-motive negotiations, but the company doesn’t rely on them, unfortunately. So, the first two approaches are to be discussed. When win-lose tactics take place, for the applicant it is better not to answer the question, or answer the question in a special manner, so there could be no harm for negotiation position of the applicant. On the other hand, there is also an opportunity to respond with another question, or just listen to the negotiator (Hiring Manager: So, what salary do you expect to get? – Applicant: I would like to listen to your offers). This answer means listening and gives an opportunity to respond with another question. On the other hand, the negotiator thinks that he or she has some advantages over the applicant; or he/she understands that the applicant wants to analyze the given information in the first place. Another approach, which is to be discussed, is win-win negotiation. One of the most well known tactics integrate negotiation depends on is the so-called forbearance. One can see that the applicant is searching for the issue the manager can agree with.Advertising Looking for assessment on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More In this case, one can understand that delaying action or the so-called procrastination gives the applicant and the manager some more time to consider unresolved point differently. When analyzing the applicant’s int erest in another question, one can admit that the applicant wants to obtain specific information. It is one of the win-win purposes. Adjustment and Concessions Made and the Strategies and Tactics Used By Each Side While analyzing the responses of all the team members, it has been stated that adjustment and concessions are primarily made while using the tactics of integrative negotiation. Specifically, the respondents apply to assumptions and judgments leading to an agreement and compromise. This is explicitly seen from the first remark of Hiring Manager (â€Å"Mr. Applicant, what salary do you expect†), as well as the one expressed by Applicant (â€Å"Sir, what is the best salary you offer for the position of HR Officer?†). Adjustment statements are also represented by each side of debate while making arrangement concerning when it is possible to start working (Hiring Manager: â€Å"Can you start by tomorrow?† – Applicant: â€Å"Yes I can start tomorrowà ¢â‚¬ ). Regarding other responses presented by team members, features of adjustment are presented in the distributive negotiations, particularly on the part of the Applicant who accepts all the conditions offered by the Hiring Manager, even if not all of them are suitable. Regarding the distributive bargaining represented by Team Members, the concession was made at the end of the dialogue that was accompanied by an ultimate alternative (Applicant: â€Å"If you agree to pay me $ 40000, I will accept your offer otherwise I leave†). In such a manner, the initial target point made by the Hiring Manager was an effective strategy because the probability for the Applicant to move closer to a resistant point ($ 50000) was low.Advertising We will write a custom assessment sample on Salary Negotiation Role-Play specifically for you for only $16.05 $11/page Learn More There are many other tactics and strategies used by each side of the negotiation, which a re specifically revealed in the distributive negotiations. Because distributive bargaining is often associated with competition, both the Hiring Manager and the Applicant compete with each other for better conditions. Sources of Power and the Application of Power Influences Employed by Each Side While being involved into negotiations, the opponents should have sources of power that are usually presented as â€Å"best alternative to a negotiated agreement†, or BATNA (Lewicki et al., 2010, p. 21). The stronger BATNA the opponents have the more chances to win the negotiations. In this respect, the distributive bargaining represented by Team Members provides a bright example where each side takes advantage of different alternatives to gain more power in discussion. Hence, the applicant applies to general statements about qualifications and salaries, as well as company’s reputation. In addition, the applicant makes the Hiring manager face a difficult choice – to acce pt his/her offer, or lose an experienced and qualified employee. In response, the Hiring Manages makes use of facts about their own company, as well as applicant’s situation (The Hiring Manager: â€Å"We know you present boss, Mr. Anderson. He may actually discharge you. There is reconstruction in your company†). Judging from the given situation, â€Å"good distributive bargainer identify their realistic alternatives before starting discussions with the other part so they can properly gauge how firm to be in the negotiation† (Lewicki et al., 2010, p. 21). In this respect, the Hiring Manager has less realistic alternative and, as a result, he/she has failed to stand for the initial target point. Use of Central and Peripheral Route Influence Principles to Effect The Negotiation Outcome Distributive Negotiation While using the tactics of distributive negotiation, peripheral rout is used to convince the applicant to accept a lower salary. This strategy has been used in the discussions by the Team Members who exemplify managers of higher positions, but with low salary levels.Advertising Looking for assessment on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More In such a ways, they display the situation and distract the applicant from this intention to increase the salary minimum. Using both central and peripheral routs of influence can maximize the value of deal and provide beneficial option for either of the parties. Integrative Negotiation Indirect approaches have also been used in the integrative bargaining when the Hiring Manager applies to neutral and inviting phrases to make sure the participants that the terms and salaries are beneficial. A central route, therefore, is used to influence the applicant through direct addressing, as it has been presented in the integrative negotiation when the Hiring Manager has immediately proposed to start working the next day right after the job interview. Besides, the Manager has successfully used his/her power and authority to influence the Applicant’s decision. The Ethicality of the Negotiation Tactics of Each Side Achieving the highly beneficial terms is among the priorities of negotiati on. However, the negotiation should take into consideration ethical and moral concerns while using specific arguments in favor and against. In this respect, the ethicality of the argumentation should also come to the forth; alternatively, improper responses can lead to a conflict, which can bring in no benefits of either of the opponents. The probability of conflict emergence is higher while conducting distributive bargaining because it presupposes that one side of debate will lose and another one will gain much more beneficial terms. Regarding the case under analysis, the distributive bargaining has certain inconsistencies in terms of argumentation, which turned out unethical on the part of the Applicant who failed to provide evidence of his/her qualification and experience. Instead, the candidate forwards an ultimatum without reasoning. As per the integrative negotiation, ethical concerns are slightly revealed because both the Applicant and the Hiring Manager seem to agree on the identified terms. Nevertheless, exposing managers from other organizations who took on a salary cut to work at Z-firm could be considered unethical. In addition, this can increase pressure over the candidate and make him/her accept a salary cut. Conclusion Regarding the observations made, it should be concluded that both negotiation strategies have strengths and weaknesses. The study of role-play negotiations has revealed that better terms can be achieved if using persuasive argumentation (central route) and apply to convincing arguments that are not rely on empty promises but known facts and logically constructed justifications. With this in mind, distributive bargaining seems to be more beneficial because it provide more privilege for either of the debating sides. Moreover, it also generates competition and desire of the opponents to prove their assumptions. Reference Lewicki, R. J., Barry, B., Saunders, D. M. (2010). Negotiation. New York, NY: McGraw-Hill. This assessment on Salary Negotiation Role-Play was written and submitted by user Audriana Pacheco to help you with your own studies. You are free to use it for research and reference purposes in order to write your own paper; however, you must cite it accordingly. You can donate your paper here.

Tuesday, November 26, 2019

Martin Guerre essays

Martin Guerre essays During the period of the Renaissance in France in the sixteenth century, people had renewed interest in learning and values. Writers began rejecting accepted religious beliefs and focused more on human nature. This brought about a new way of life for people in France. In Natalie Zemon Davis The Return of Martin Guerre, an account of a man, Arnaud du Tilh, impersonating Martin Guerre shows us first hand the way of life during this time. An imposter, at this time, would be particularly frowned upon in society and would face rather harsh consequences. Davis proposes many possibilities regarding the story of Martin Guerre. Firstly, had the two men met? Davis proposes that Guerre and du Tilh had, indeed, met in their travels, whether it had been brief or extensive. Had they conspired? Perhaps Guerre trained du Tilh to be like himself. Yet, it seems to Davis, Guerre had never met du Tilh. As Davis says, a man du Tilh met who mistook him for Guerre sparked his eccentric idea to forge the identity of a somewhat well-off peasant with an estate left to him. Whatever the case may have been, du Tilh went along with this scheme. Regardless of the answers to the previous stated questions, people in the town took this imposter in as the real Martin. Perhaps this was because he told his accounts of the past so accurately, so precise, that no one could truly deny it was him. With that in mind, Davis also presents the perplexing question as to how his own wife didnt detect he was a phony. Another credible and realistic point is made by Davis. Most likely, Bertrande knew he was not her real husband, as Davis believes she is a somewhat intelligent woman, yet she did not care. For many years, there was a missing role in their family as a father, husband, brother, son, and nephew. Now that he returned this void is filled. Life is made easier on Bertrande, and the rest of the family as well. Davis th...

Friday, November 22, 2019

5 Parallelism Problems in In-Line Lists

5 Parallelism Problems in In-Line Lists 5 Parallelism Problems in In-Line Lists 5 Parallelism Problems in In-Line Lists By Mark Nichol Constructing an in-line list a series of items in a sentence seems like a straightforward task, but writers frequently err in their attempts to produce parallel structure. The following sentences illustrate some of the pitfalls of parallel construction and how to fix them. 1. â€Å"You can pay using your bank account, debit, or credit cards.† This list refers to two types of financial resources: a bank account and a card (two types of which are mentioned). The sentence structure mistakenly suggests that the list consists of three elements, rather than two (â€Å"your bank account† and â€Å"a debit or credit card†), one of which is a compound item one consisting of two or more nouns or noun phrases. The following revision reflects the correct organization: â€Å"You can pay using your bank account or a debit or credit card.† 2. â€Å"Her writing was accurate, complete, and demonstrated attention to detail.† Of the three items in this list, two are accompanied by verbs, but the writer has erroneously assumed that complete can share the verb that precedes accurate. It can do so, but only if accurate and complete are linked with a conjunction rather than separated by a comma: â€Å"Her writing was accurate and complete and demonstrated attention to detail.† 3. â€Å"It’s free, secure, and takes no time at all.† This sentence suffers from the same slight but clumsy error as the one in the preceding example. It can be solved in the same way (â€Å"It’s free and secure, and it takes no time at all†) a comma is required before the conjunction in this case because the pronoun’s presence makes the second clause an independent one. Alternatively, each item in the list can be assigned its own pronoun: â€Å"It’s free, it’s secure, and it takes no time at all.† 4. â€Å"The pension system divested in firms doing business with apartheid-era South Africa, avoided oil and energy investments in Iran, and it dropped tobacco companies from its portfolio in 2008.† Here, too, the problem is of inconsistency of structure, but because the subject is a noun and the sentence is more complex, the simple error might not be apparent. Basically, each segment of the sentence needs a subject noun or a pronoun as if it were a distinct sentence, or, better, all segments must share the subject: â€Å"The pension system divested in firms doing business with apartheid-era South Africa, avoided oil and energy investments in Iran, and dropped tobacco companies from its portfolio in 2008.† (Alternatively, the comma following Africa could be replaced by and, but the lengthy sentence is better served by a rest-stop comma rather than another move-along conjunction.) 5. â€Å"There’s the Coke bottle and the old glove and sailboats gliding along the bay.† This sentence (referring to iconic features at a baseball stadium) almost works in its relaxed state, unhindered by internal punctuation. But the lack of a comma suggests that all three things glide along the bay. A comma after â€Å"old glove† will catch that noun phrase and the preceding one, reserving the gliding action for the sailboats alone: â€Å"There’s the Coke bottle and the old glove, and sailboats gliding along the bay.† Want to improve your English in five minutes a day? Get a subscription and start receiving our writing tips and exercises daily! Keep learning! Browse the Style category, check our popular posts, or choose a related post below:Math or Maths?Excited ABOUT, not "for" How Do You Determine Whether to Use Who or Whom?

Thursday, November 21, 2019

Encryption of data in transit and data at rest Research Paper

Encryption of data in transit and data at rest - Research Paper Example Encryption in the field of computer security is a process that allows users to encode their data using a certain key or a certain algorithm. Through the use of encryption a user is able to enhance the security of his or her data. Even though encryption of data does not necessarily restrict the access of data it however does ensure that a hacker is not able to interpret encrypted data and hence use it for personal benefit. Encrypted text is usually referred to as cipher text whereas unencrypted text is referred to as plaintext. Encryption is usually made use of for two basic data types, data in transit and data at rest. Data in transit usually refers to data that is on the move, whereas data at rest refers to stored static data that is used on a few numbers of machines. Encrypting data in transit is usually carried out through the use of private and public keys. Private keys are usually made use of to encrypt the main data that is important to a particular organization or to a particular user. The sender usually makes of an encryption key that only the receiver is aware of. The receiver then makes use of the same key to decrypt the information that is provided by the sender (Salomaa, 1996). Public key on the other hand, is used to facilitate the exchange of the private key. Public key is made use of to encrypt the private key. The sender of the data asks the receiver to provide him or her for an encryption key. The key is then used by the sender to encrypt the message. Once the message is encrypted, its decryption can only be carried out by the receiver (Salomaa, 1996). When it comes to securing data at rest, there are two basic process that can be used, encryption and authentication. Encryption to data at rest can be applied at a small scale, such as to a sensitive file, or it can be applied at a large scale, for example to the complete contents of a device (Scarfone et al., 2007). The type of encryption technique that is

Tuesday, November 19, 2019

How Does the American Public School Philosophy address the concept of Research Paper

How Does the American Public School Philosophy address the concept of Democracy aad the individual - Research Paper Example In this case, before undertaking to explore the role that American schools play in educating children in about democracy, it is crucial to attempt explaining the relationship between the two concepts of education and democracy. Thus, from a contemporary point of view, democracy can be considered to be that which results from and is reflective of modern day societies political and market economy, it personified by activities such as choosing political representatives and an autonomous judicially (Loflin, 2008). In these premises, school provides education to the minority future political figures, the majority to fit into their future role as consumers and producers in the society, and ultimately the decision makers in the society. Hence, such an education, will ideally involve educating them by practical activities so that they can experience democracy in their own personalized setting such as participating in their student centered committees and organizations, in their schools. This paper is an introspection of the role played by public schools in perpetuating the concept of democracy and individual through pedagogy by discussing the rationale; examining the objectives of teaching democracy in schools, the methods and implementation as well as the challenges that are encountered in the endeavor. The culture of democracy should be taught to schoolchildren for a number of reasons; prominent among them is the need to create self-awareness to them, which is instrumental in helping them take responsibility for their lives and the country’s destiny. This is because when children understand democracy, they will appreciate its importance and can easily apply it in their lives as students. This is concerning activities such as voting for prefects and student leaders as well as in simple things like solving a dispute on where to eat lunch among friends or which bus to take home (Rosenthal and Burroughs, 2003.). While these might seem like minor considerations, th ey set ground for bigger issue that the students will have to make in their adult lives, and it helps socialize them into democratically sensitive individuals. Although it is hailed and praised for facilitating legitimate governance, democracy can only be as strong as those who practice it. As a result, in America, students should be taught about democracy in order to ensure they are able to make judgments for themselves on what is democratic and what is not democratic. The process of democracy in America is often fraught with conflict and can often be messy, thus, teaching schoolchildren democracy is crucial since it helps them to appreciate the potential for conflict that result even with democracies, in order to develop democratically acceptable ways of dealing with these conflicts. In addition, youths might mistakenly assume that what happens in congress, and in national politics, is the epitome of democracy due to its lofty position. Nonetheless, the truth is that democracy is frequently abused and overstepped by politicians in their search for political mileage. Therefore, education about democracy provides learners with wisdom enabling them to contemplate the political climate and happenings critically so that they do not get mislead by these populist shenanigans. Electronic and print media has failed miserably in their attempt to convey to

Sunday, November 17, 2019

Explore Anita Desais intensely evocative, descriptive style in Studies in the Park Essay Example for Free

Explore Anita Desais intensely evocative, descriptive style in Studies in the Park Essay Anita Desai is a world renowned, Indian novelist and short-story writer. Studies in the Park is merely one of her vast collection of short-stories, however, it is one of the most expressive stories, and it also conveys Anita Desais immensely communicative style of writing. Studies in the Park is set in the late 1970s, in contemporary India. It talks about a young boy, Suno, who is determined to do well in his exams that are a few months away. He is frequently pressurised by his parents, to study hard, and do well. However he is constantly disturbed by the repeated noise, and cannot study. He decides to go to a nearby park, which turns out to be an ideal location for him to study. The pressure that is mounted on him slowly starts to rise as the exams approach, this in turn, results in him becoming a workaholic: eventually his whole life revolves around his studies. He then sees a life changing vision that completely transforms his perspective of life. Studies in the Park contains various descriptions, and images that enables the true message of the story to be brought out. The story begins with the line -Turn it off, turn it offWhat next, my god this line evidently depicts the irritability that Suno is experiencing. This example is a perfect case in which Desai uses a very evocative stream of consciousness to illustrate emotion. This story is written in first person, and because of this Anita Desai is able to express true emotion and sentiment, as shown in the example above. In the line So I raced out of my room, Anita Desai indicates that Suno, the protagonist, is annoyed and cannot bear his surroundings anymore. This example is a typical instance where Anita Desai utilises first person, to portray an emotion. Diction is an essential component of Anita Desais style of writing, she uses a diverse collection of words to indicate the precise feeling that the protagonist is experiencing. For example, in the line rest of them standing and peering in the word peering is accurate as it portrays the curiosity and the nosiness of the brothers and sisters. Another example is in the line snarled at him The word snarled, in this context, implies that Suno is very irritable and ill-tempered at this moment. The word is precise, and specific, and thus, it makes the line more communicative and expressive. Anita Desai uses imagery as well, at many occasions, in an attempt to invoke vividness and clarity in the story. For example, in the line Bag-like women in grey and fawn saris with their sackcloth backs to the rails This description of the park is very clear and vivid, it is a description of one instant in the park: it talks about the children falling, the women screaming and the madmen prancing. The description allows the reader to infer many details about the park such as: it is very active, there many people present there, etc. These sorts of descriptions are present all over the story, hence it makes the story more understandable and suggestive. Desai also uses imagery to elaborate on one point, for example, the description The afternoons would be quietbazaars and slums This paragraph talks about the serenity and tranquillity present in the park in the afternoons, and early evenings. Anita Desai stresses on this point with help of various images. The use of imagery and diction has been used extensively in the story. However it is most effective, when the protagonist experiences the vision, in which he realises the importance of the aspects of life. The line Just then she lifted her veilDivine, I felt, or insane indicates a new revelation that takes place in Sunos mind, and with the use of imagery Anita Desai is able to depict this more vividly. During this phase, Desai uses many similes to describe the lady in the epiphany, and hence depict the new revelation. For example, in the line her borkha, like a flower This line compares the ladys face to a wax-white, lifeless flower that shows importance of health in life. Studies in the Park is very communicative and expressive; there are various descriptions and accurate diction that are essential components in the story. These have made the story more understandable and comprehensible, thus the central theme and message of the story has been portrayed competently. Anita Desais descriptive writing style is extremely graphic and illustrative: it focuses mainly on descriptions, images and precise diction to portray a particular point. Thus she has been able to depict the importance of everything in life: health, religion, family and love.

Thursday, November 14, 2019

Creating a Philosophy of Life Essay -- essays research papers

In his recent research, Pierre Hadot calls our attention to the original vocation of the philosopher: not as scholar but as sage. Hadot attempts to recapture the early understanding of the study of philosophy as an entry into a mode de vie, a way of life richly satisfying and personally rewarding. The challenge for us today, he claims, is to rediscover the unity between two different visions of philosophy: philosophy as scientific discourse and philosophy as way of spiritual enlightenment. As scientific discourse, philosophy cannot exist as a reality in and for itself. It is only the expression of the experience and reflection of the philosopher. As a way of spiritual enlightenment, philosophy is closely linked to the discourse within which it is expressed. (Qu’est-ce que la philosophie antique? pp. 19-21). For our students today, philosophy is neither scientific nor a way of life. For them, it is either a tiresome activity of word-haggling or a discussion which never settles questions to anyone’s satisfaction. In the contemporary atmosphere of Post-Modernism, such a perspective engenders either cynicism or frustration. Hardly ever does it promote the sort of humility before the truth which can be the first step of the philosophical journey. Even less often does it promote in the student the conviction that they do, indeed, have moral stars by which they can navigate in life. In my ten years of university teaching, I have noticed an increase in student energy and attention ...

Tuesday, November 12, 2019

Implementation Plan Research Essay

Founded in 1899, Harrison Keyes has been a leader in publishing business, scientific and technical information. Due to recent changes in the industry, and an attempt to revamp its former successes, the company is in the process of redefining itself in the market. One major change is transforming the sales market from a printed version of books to an e-book platform. (University of Phoenix, 2007) Primary focus is on developing a full service site. This paper will identify companies that have faced specific issues related to those identified in the Harrison Keyes scenario (University of Phoenix, 2007) and related to the concepts of enter concepts. For each company the paper will: discuss the following the issue identified in the scenario that is also facing the company, how the company responded to the issue, and outcomes of the company’s response to the issue. Additionally, the paper will provide an analysis that synthesizes the key findings. The analysis will identify the key course concepts and compare and contrast the practices of each company related to those concepts Research Summaries NASA NASA, being a government agency that utilizes the expertise of private firms  for many of its projects, has developed a very articulate request for proposal (RFP). Requirements and features must be in enough detail that contractors have a clear description of the final deliverable that will meet the customer’s needs. In most cases the RFP also specifies an expected format for the contractor’s bid proposal so the responses of different contractors can be fairly evaluated. (Gray & Larson, 2005, p 52) This is to avoid ambiguity and provide an even ground to start from. When comparing the utilization of a RFP with NASA and Friar Tuck (FT), one may note that if FT had implemented a RFP, many of the issues the organization is facing could have been alleviated. With FT, a RFP delivered to all vendors involved would have provided the starting blocks of the project. Each company would have an opportunity to bid on a project that best suites their needs and expertise. This way, when the selected project is under way, the involved parties have an active, vested interest in the success and outcome of the project. HKIA Hong Kong International Airport was built with the expectation that there would be a large volume of travelers and goods going in and out on a daily basis. As demands increased, the airport authorities had the competence to create a work breakdown structure (WBS). The early stages of developing the outline serve to ensure that all tasks are identified and that participants of the project have an understanding of what is to be done. Once the outline and its detail are defined, an integrated information system can be developed to schedule work and allocate budgets. This baseline information is later used for control. (Gray & Larson, 2005, p.99) If Friar Tuck had implemented a WBS, there would have been a clearer understanding of the deliverables, the costs associated with each deliverable, when each deliverable was due and who was responsible for ensuring that his or her assigned work was completed within the allotted timeframe. Because budget and tasks appeared to be important, FT found itself with the goal but lacking details of how to execute. Because HKIA  realized that their greatest assets are the passengers and cargo, the organization took great lengths to ensure that the daily business transactions were not disrupted and that the airport was able to meet the demands placed upon it by its customers, which include passengers and cargo. Project planning at Harrison-Keyes has progressed to develop a WBS which is being worked within their existing functional organizational structure. A status check on Harrison-Keyes’s tact to project management demonstrates difficulties with task completion and employee behaviors. Organizations that choose to manage projects within their current functional structure face uphill battles between the functional silos. Project management within existing functional organizational structures has known advantages and disadvantages. Advantages are no changes, flexibility, in-depth expertise and easy post-project transition. Disadvantages to managing projects in this manner are lack of focus, poor integration, slow, and lack of ownership (Gray & Larson, 2006, p. 58). Harrison-Keyes has alternatives to consider provided the pros and cons of managing projects within their existing functional structure and the United States Department of Defense provides a benchmark for consideration. Conflict with the authors at H-K has to be addressed for a successful transition to an e-publishing company. As a benchmark examination for H-K, the DOD is commonly faced with large and complex project implementations which are riddled with differences of opinion between the functional branches of the service, the Army, Navy, and Air Force. Three types of conflict were identified by the DOD case along with effective measures to counteract the friction. The DOD recognized three types of conflicts which hindered project implementation in a functional organization, which are 1) interpersonal-based conflict, 2) task-based conflict and 3) process-based conflict (Sutterfield, et al, 2006). In response to identifying three broad-based conflict classifications the DOD case study created effective strategies to address them while managing projects. Interpersonal-based conflicts within projects at the DOD are addressed with a strategy to compromise and build collaborative relationship to create win-win discussions between functional areas (Sutterfield, et al, 2006). Task-based conflict resolution relies on an effective project manager navigating aspects of stakeholder’s position, power or influence. As a project manager evaluates these factors a determination can be made to deploy a competing, collaborating, or compromise strategy to effectively manage the project (Sutterfield, et al, 2006). Process-based conflict resolution is more clear-cut due to the sequential requirements of projects. A heavier-handed approach towards stakeholders is required as less flexibility can be allowed in order to move the project forward. If flexibility is allowable within the project step a more collaborative approach can be considered (Sutterfield, et al, 2006). A second case study of Honeywell, Inc. provides H-K the possibility of determining is a process breakdown structure (PBS) is better suited than the currently developed work breakdown structure (WBS). First let us look at 10 lessons learned by Honeywell in the use of PBS and contrast the potential into Harrison-Keyes’s situation. It is important to note that both Honeywell and H-K are faced with a dramatic shift in their business strategy. Honeywell’s experience yielded 10 lessons when attempting to make radical change in an organization. The 10 lessons learned were (Paper, et al, 2001): People are the key enablers of change Question everything People need a systemic methodology to map processes Create team ownership and a culture of dissatisfaction Management attitude and behavior can squash projects Bottom-up or empowered implementation Redesign must be business-driven and continuous IT is a necessary, but not sufficient, enabler Set stretch goals Execution is the real difference between success and failure Similar to Harrison-Keyes’s competitive requirements to change from print publishing to e-publishing, Honeywell faced competitive pressures to reduce defects by 1000% and production cycle-time by 500%. Honeywell dramatically changed its method at project implementation within the organization to accomplish successful results. Honeywell eliminated project management by tasks and details (WBS) in favor of managing them by process-orientation (PBS). Honeywell learned two key lessons in project implementation of radical change. The first lesson learned through Honeywell’s project execution through PBS was execution separates high performers from less successful PBS projects. The second lesson learned by Honeywell involved the identification of the difficulty of change not being sufficient enough. A critical step was to change the vision of the organization to reflect the radical change (Paper, et al, 2001). In addition to these two lessons, Honeywell experiences the behavioral aspect of project management as H-K. Honeywell found that successful execution is dependent upon behavioral change. Behavioral change was found to be extremely difficult and required time to be successful. The need for time is often in conflict with the need for quick profits (Paper, et al, 2001). Middle management was found to be the most resistant to change because of their dedicated knowledge skill-set versus process skill-set. Strong training programs coupled with pay for performance plans to provide financial incentives helped Honeywell overcome this hurdle. PayPal and YouTube are two of the biggest success stories since the dotcom bubble burst sometime after the year 2000. For all of the companies’ success there has been a well publicized and scrutinized series of shortcomings and fallbacks that could have been avoided. Risk management practices would have prepared these companies for growth and expansion while building their brand and could have possibly eliminated the issues they face today. PayPal burst onto the ecommerce scene in 1999. The public was just beginning to embrace the idea of shopping for everyday goods and services online but were weary about giving personal information to strangers or having to repeatedly enter credit card information online. PayPal was able to offer consumers a simple web interface and piece of mind by storing that sensitive data and allowing buyers and sellers to seamlessly complete online transactions. The thought that the website would explode and be the defacto payment solution on the Internet did not cross the designers mind and the risk was not properly assessed. PayPal has lost many customers and has had to fight many lawsuits due to poor planning. Even now PayPal is struggling to catch up while meeting the demand for their service. This same lack of a contingency plan could doom H-K as they search for a firm to perform the digital formatting. YouTube has become one of the most visited websites on the Internet in just a few short years. While the designer can be proud for creating a forum for all things video, he too can be blamed for not creating a risk management plan. Allowing users to upload their own videos has opened the door to copy righted material being available on the website. The networks and studios are slow to embrace the sight as a way to increase brand awareness and have instead blamed YouTube for declining revenues and ratings. Entire movies have been made available on the website the same day they were released in theaters providing some credence to the argument against the site. Had YouTube made alliances with the studios and networks prior to allowing users to upload videos they could have avoided the problem altogether. This is another case of a business that did not properly mitigate and assess the risk and now face the threat of lawsuits. General Electric and Siemens have successfully dealt with the issues of a corporate culture that negatively affected their ongoing project structure as well as a culture that fostered individuality among the various departments. HK faces similar problems in that its culture is one of individualism and lack of accountability that has led to a lack of consensus among its leadership as to project management structures, organizational culture, and creating and communicating that culture throughout the organization. GE has created a corporate culture that is not individualized by department like HKs, but instead involves all members of the GE community, its management, its employees, and its customers. GE has also created a corporate culture that dismisses politics as a means to an end. Through the changes to culture and GE’s team approach they were able to organize projects as dedicated teams within functional organizations. Culture has a considerable affect on the success rate at HK as well. Their organization’s culture has affected their projects. HK has hired a new CEO, Meg McGill, to move them into the strategic direction of â€Å"all things digital.† However, nowhere in her emails and correspondence among HK’s leadership did she address the change in culture in order to affect her strategic business objectives. Meg needs to implement a change in corporate culture like that of the CEO of Siemens Klaus Klenfeld, who changed the corporate culture to one where â€Å"Everyone, including the boss, is accountable. We commit to something, and we deliver† (Ewing, Jack, 2007). In order to affect this, Klenfeld has had to deploy hard tactics. By implementing a changed culture that emphasizes accountability, project management structures will become more thorough and thought out. Organizational culture and structure influence project management more than HK realizes. Addressing the culture of HK to one of accountability will go a long way in formalizing project management structures such as organizing those projects through dedicated teams; organize projects within the functional organizations of HK; organizing projects within a matrix; or organizing projects within their network organizations. GE organized their projects through dedicated teams, Siemens’ organized by  deploying hard tactics within their functional organizations, and both implemented these project structures by changing their corporate culture. HK must take similar steps in order to realize their business objectives. When University of Phoenix decided to implement e-books into the on-line learning system, the management knew that they needed a corporate strategy and high quality project management. The lack of the above mentioned items meant costly lawsuits because a great deal of authors opposed the idea of e-books due to possible fraud and copyright violations. The company was not able to avoid lawsuits, but it was able to protect itself from future legal issue and establish ground for strong digital contend on the learning websites. It was made possible by clearly defined corporate strategy and project management: In the lawsuit, filed in U.S. District Court in Atlanta, Patrick G. McKeown, alleges that the Thomson Corporation and two of its subsidiaries sold a customized electronic version of his book Information Technology and the Networked Economy, to the _UNIVERSITY_ of _PHOENIX_ , which in turn has sold more than 23,000 copies to its students. (Mr. McKeown says an updated royalty statement he recently received shows that the actual number of copies sold by _PHOENIX_ is now about 45,000.) Thomson did not return telephone calls seeking comment. In a written statement, _PHOENIX_ said that it it honors intellectual-property rights of others, adding, â€Å"the _UNIVERSITY_ licensed its rights to use the textbook from a reputable, well-known publisher, that represented it had the appropriate rights to the book. (Chronicle of Higher Education, 2007). OnStar OnStar represent an example of Risk Response Development. OnStar provides wireless access to emergency and security services from General Motors vehicles. A great number of opponents were claiming that OnStar collect personal information and might use it for marketing and other purposes. The company did not try to refute the statement since the information is indeed collected: â€Å"You start [collecting] individual pieces of information that  seem benign,† he says. â€Å"But when you begin to combine bits of information it becomes less and less so.† White says OnStar, in storing data only in aggregate, is walking a fine line. â€Å"It is disingenuous to talk about aggregate data when you have the ability to differentiate it,† he says. There may not be a business case for creating individual profiles today, White adds, but there may be someday, and that’s when potential privacy violations will become a concern,† (CIO, 2006). The response of General Motors to the risk of having the idea of OnStar shot down due to the information collection, provoked the company to issue the results of the survey which indicated regardless of the above fact, a great number of drivers still choose OnStar: â€Å"It’s clear from the survey responses that women are looking for ways to enhance their peace of mind when driving — whether it’s a long-distance solo car trip, the daily commute to work, or simply ferrying kids to and from after school activities,† notes Chet Huber, OnStar President. â€Å"Ninety four percent of female subscribers say that OnStar provides peace of mind when they’re traveling alone; 87 percent of female subscribers say that OnStar provides that peace of mind when loved ones are traveling. And more than 70 percent of OnStar’s female subscribers tell us they prefer or will only purchase an OnStar equipped vehicle,† (OnStar, 2006). Researched Company Synopses Since its inception in 1958, NASA has accomplished many great scientific and technological feats in air and space. (NASA, 2007) With its continued research and development programs, the agency has provided a renewed interest in space, the planet and the environment in general. _Identified Issue_ NASA, in its quest to improve manned space exploration, began the Ares project. The project was initially created to develop a rocket that would enable astronauts to travel to the moon and eventually to the planet Mars. The organization needed assistance from private firms in the creation of the avionics unit that crew members would use to control navigation, guidance and other hardware (NASA, 2007). The organization needed to implement a process that would ensure that the winning contract go to the most qualified company. _Response to the Issue_ In order to ensure that the organization brings in a highly qualified private firm that knows exactly what NASA is looking for, the project team created a request for proposal. The issues covered included, but not limited to: 1. Synopsis of requirements and request for action 2. Statement of work (SOW) detailing the scope and major deliverables 3. Deliverable specifications/requirements, features, and tasks 4. Responsibilities–vendor and customer 5. Project timetable 6. Costs and payment schedule 7. Type of contract 8. Experience and staffing 9. Evaluation criteria (Gray & Larson, 2005, p. 52) _Outcome_ The organization, after interviewing and investigating several well qualified firms, hired the Boeing Company to provide support for both design and  production. Crew transportation to the International Space Station is planned to begin no later than 2014. The first lunar excursion is scheduled for the 2020 timeframe. (NASA, 2007) In 1998, the Hong Kong International Airport was opened. The construction took 6 years and cost upwards of $20 Billion USD. Although constructed under British Colonial rule, the airport began operations under Chinese law. As the world’s fifth busiest international passenger airport and most active worldwide air cargo operation, HKIA sees nearly 800 aircraft take off and land every day. (Hong Cong Airport, 2002) _Identified Issue_ As business increased at the airport, the ramp-handling operations began to experience delays. Aircraft ramp handling refers to services on the ramp for an aircraft. It includes loading and unloading of baggage, air cargo and air mail onto the aircraft, and transportation between the aircraft and the passenger terminal, air cargo terminals and the air mail centre. In addition, ramp handling services cover preparation for delivery onto aircraft of bulk baggage and baggage containers, aircraft loading bridge operation, and passenger stairs operation. (Hong Kong Airport, 2002) The airport needed a solution that would not impact the daily operations of the facilities. _Response to the Issue_ The HKIA leadership team decided to implement a wireless-enabled ramp management solution, which would enables control room staff to monitor the entire airport using computer terminals, links to airport-specific databases and existing IT infrastructure, as well as covers finance and accounting. (Hewlett Packard, 2003) In order to roll out the project, a work breakdown structure needed to be implemented. This allowed the team to align itself with the scope, define deliverables, create work packages, and assign specific duties to all involved. _Outcome_ The wireless-enabled ramp management solution integration was completed without incident, as far as daily airport activities were concerned. The ability to apply the technology into the existing wired network infrastructure meant that employees had options in accessing data, and performing their duties. Ramp workers are able to receive current operational information, more efficient utilization of employees throughout the facility, increase security through more accurate recording, and the ramp-handling operations has been able to keep up ith demands. (Hewlett Packard, 2003) _Identified Issue: Defining the elements of a project – Process Breakdown Structure (PBS)_ When an organization faces projects to produce tangible outcomes, such as design and building, WBS is an ideal way to attack them. When radical change in an organization is needed through a series of steps or phases, PBS is best suited to complete the project (Gray & Larson, 2006). Harrison-Keyes is striving for a radical change in transitioning the operation from print publishing to e-publishing. Honeywell, Incorporated serves as an example for Harrison-Keyes to benchmark as a similar radical change faced Honeywell in 1989. Harrison-Keyes should note that to drive transformational change as Honeywell accomplished then a PBS approach over a WBS should be considered. Honeywell began to experience lagging performance results in its industrial automation and control (IAC) business unit. Global competition was requiring manufacturing firms to operate more efficiently than ever before while maintaining high levels of quality. Customers from around the world ranging from refineries, chemical plants and paper mills purchased Honeywell’s TDC 3000X system to achieve world-class process control capability. Defects, production cycle-time and materials management had to be improved to remain competitive (D. Paper, J. Rodger & P. Pendarker, 2001). _Response to the Issue_ As a result of lagging performance a world-class -manufacturing (WCM) program was undertaken over a three-year period. Radical improvement measures were established to reduce defects by 1000% and production cycle-time by 500% (Paper, et al, 2001). To accomplish these revolutionary results Honeywell focused on processes and not detailed tasks. Multi-skilled workers in charge of building entire products or modules were favored over individual workers in a functional department. Resources were assigned to processes over individual tasks and factories were shut down for an intensive 6-hour training session with the need for radical change emphasized (Paper, et al, 2001). Employee motivation was instituted through pay for performance plans which were tied to salaried workers performance reviews. Through Honeywell’s PBS experience 10 key lessons of success were identified but two of them were identified as most critical to the outcome. _Outcome_ The two most critical lessons learned the Honeywell’s adaptation of radical change through PBS were 1) execution separates high performers from less successful PBS projects and 2) identification of the difficulty of change is not sufficient enough. The vision of the organization must change to reflect radical change (Paper, et al, 2001). The Honeywell PBS experience found that execution that is dependent upon behavioral change is extremely difficult and requires time to be successful. This is often in direct conflict with an organization’s requirements for quick profits and impatience (Paper, et al, 2001). Honeywell found the largest obstacle to successfully implementing via a PBS method was middle management resistance. Employees in middle management positions were notorious for being experts in their specific areas and the transition to a process expert over a specific functional area proved difficult to accomplish. With strong training programs and incentives, Honeywell overcame this hurdle and was eventually successfully in transforming the organization. _Identified Issue – Project Management Structure within a Functional  Organization_ Organizations often approach project management through their existing functional hierarchy and Harrison-Keyes is no different as it proceeds towards its adaptation to e-publishing. When organizations choose to adapt project management within their existing hierarchical structure they accept the disadvantages of this choice, which are lack of focus, poor integration, slowness, and lack of ownership (Gray & Larson, 2006). Similar to Harrison-Keyes, the Department of Defense (DOD) operates project management within a functional hierarchy with a dedicated project manager coordinating traffic. In a case study of the DOD project, Light Amphibian Heavy-Lift (LAMP-H), the disadvantages parallel Harrison-Keyes’s situation. The DOD’s experience serves as a benchmark for failure of project management within a functional organization and proposes a model to offset the issues that are encountered. _Response to the Issue_ Managing projects in the DOD has been described as the most complex process and the most difficult to manage under the best circumstances (J. Sutterfield, S. Friday-Stroud & S. Shivers-Blackwell, 2006). The Navy, Army, and Air Force compromise a formidable functional structure to navigate when coordinating projects. In the case of the LAMP-H project, three types of conflicts were identified in hindering the project, 1) interpersonal-based conflict, 2) task-based conflict and 3) process-based conflict (Sutterfield, et al, 2006). In response to identifying three broad-based conflict classifications the DOD case study created effective strategies to address them while managing projects. _Outcome_ Interpersonal-based conflict within the LAMP-H project was addressed with a strategy to compromise and build collaborative relationships. When the Army, Navy, and Air Force created win-win discussions all details of the LAMP-H project were agreed upon which resulted in a successful outcome of the  project (Sutterfield, et al, 2006). Task-based conflict resolution strategy is dependent upon the project manager and stakeholder’s position, power or influence. As a project manager evaluates these factors a determination can be made to deploy a competing, collaborating, or compromise strategy to effectively manage the project (Sutterfield, et al, 2006). Process-based conflict resolution cannot be influenced by a project manager because of the sequential requirements of a project. In other words, a step has to occur in its proper order for the project to proceed. This affords a heavier-handed approach towards stakeholders as less flexibility can be allowed in order to move the project forward. Because of this constraint, a competitive strategy to resolve conflict can be deployed. If flexibility is allowable within the project step a more collaborative approach can be considered (Sutterfield, et al, 2006). Successful conflict management within a project managed within a functional structure increases the likelihood of a project meeting with success. The Project-Conflict Management Framework developed from the DOD LAMP-H project provides Harrison-Keyes a methodology to resolve the current e-publishing project issues. Risk Management YouTube is a popular website that allows people to post, watch, and share video clips at no charge. While the site was initially created so the designer could share home movies with family members in other states, the website quickly caught on with the public and was soon a household name. In October, â€Å"2006 web juggernaut Google purchased YouTube for 1.65 Billion dollars in stock. Some analysts considered this a risky investment despite the 100 million plus page views YouTube receives daily† (Wood, 2006). In an article written by Daniel Wood of the Christian Science Monitor â€Å"many users cannot get enough of the idea and love the service because it is entertaining, informative, and a community of sharing things; but some concepts are too good to be true† (Wood, 2006). At any given time there are thousands of copyrighted videos illegally being shown on YouTube. â€Å"YouTube completely missed the boat by not immediately identifying the risk with  allowing user s to upload videos and making deals with television and movie studios prior to launching their service† (Wood, 2006). As news of lawsuits and boycotts spread YouTube has taken the stance that they have done everything in their power to remove copy written material from their site and are also quick to remove any videos that receive a complaint from a studio. Some users have received â€Å"cease and desist† letters from attorneys and are facing the threat of a lawsuit if copyrighted material is not taken down immediately (Wood, 2006). Recently Viacom announced a one billion dollar lawsuit against YouTube while accusing the company of â€Å"massive intentional copyright infringement† (Cashmore, 2007). Although consumers seem to enjoy the unlimited access to copyrighted work, other stakeholders are not dealing with the risks as well. â€Å"YouTube board members are becoming increasingly skeptical and worry that impending lawsuits and copyright issues will eventually do them in since they are not making a large profit† (Cashmore, 2007). In their defense the creator of YouTube obviously did not recognize the scope of this type of service in when it was created but Google knew exactly what it was getting into when they purchased the upstart company. Prior to Google purchasing YouTube members of the media predicted that the lack of a business model and persistent problems with copyright would eventually bankrupt the company (Murray, 2006). Analysts were comparing YouTube to Napster and imagined the company would soon suffer the same fate as the former king of peer to peer file sharing. Google undoubtedly recognized the risk involved with their purchase of YouTube but due to their deep pockets they can afford to take that risk while working on a solution that can appease copyright holders. â€Å"What Google ultimately wants to do is work with the companies that have their material posted by others on YouTube and give them a share of the profit from the add revenue† (Taylor, 2006). In order to do this, Google will have to create a suitable formula for  projecting profit amounts and will then have to negotiate with outside companies for agreements to avoid future legal issues. The explosion of YouTube has excited consumers and led some to predict the end of television reign, but has caused issues for almost everyone else involved. There was no legal and/or contractual consideration involved during the design or implementation stage and a strategy was never identified along with the project details. Paypal eBay Incorporated is an online auction site that provides buyers and sellers a place to trade goods and services for a fee. The site has made billions of dollars as the world’s largest online marketplace without the use of warehouse space, inventory or salespeople. â€Å"Pierre Omidyar initially launched Auction Web during the infancy on the Internet in 1995 as a market to sale collectible and rare items. Auction Web incorporated and changed its name to eBay in 1996 as the site was becoming more popular with everyday users† (Marketline, 2006). â€Å"PayPal was launched in 1999 under the name Confinity. The idealistic vision of the company was one of a borderless currency free from governmental controls. However, PayPal’s success quickly drew the attention of hackers, scam artists and organized crime groups, who used the service for frauds and money laundering† (Grabianowski, 2007). The payment system also caught on with the online auction community who found it was a safe and easy way to make and receive payments for goods without having to exchange sensitive information. â€Å"The site grew far too quickly for PayPal to handle and as a result the customers suffered† (Marketline, 2006). PayPal was able to work out some of the issues associated with their system but for the most part were always one step behind the criminals and scammers that were a threat to their system. When dealing with money it is essential that the risk is evaluated prior to taking the first transaction. In July of 2002 eBay announced they were purchasing PayPal for 1.5 billion dollars and phasing out their own fledgling payment section. While some buyers and sellers assumed PayPal is a bank, PayPal is actually an â€Å"account based system that services approximately 96 million total accounts which are available to users in 55 markets. The 96 million total PayPal accounts include approximately 19 million business and 77 million personal accounts† (Marketline, 2006). With the deep pockets of eBay behind the company, analysts assumed the security issues that were prevalent in the early days of PayPal would be quickly shored up. In fact fraud was occurring on the PayPal system in record amounts and the payment system soon caught the eye of government regulators who were forced to step in and investigate. â€Å"Regulators and attorney generals in several states, including New York and California, fined PayPal for violations and investigated the company’s business practices. Some states, such as Louisiana, banned PayPal from operating in their states altogether† (Grabianowski, 2007). PayPal has since received licenses to operate in those places but lost millions of dollars in revenues while playing catch up. Security issues were not the only problem that PayPal faced. In October of 2004, PayPal experienced five days of power outages. The Sudbury Star reported â€Å"continued intermittent service outages despite furious attempts to repair the ailing online payment service† (2004). There was a possibility that due to the system setup and lack of redundancy across the network that many accounts could be lost forever or profoundly affected by the power losses. PayPal had been playing catch up since 1999 and it looked like time was catching up to them (Grabianowski, 2007). The power outage allowed some but not all users to complete online transactions which resulted in a very frustrating situation for PayPal users and caused some long time account holders to close their PayPal account altogether. General Electric Co. – Robert Reimer _Similar Issue Facing GE/Harrison-Keyes Publications, Inc._ Harrison-Keyes is faced with a corporate culture that is different for every  department. Corporate politics has become the norm for any decision that needs to be made. The corporate culture that fosters a self-centered approach to results, coupled with their lack of project structure, has led them to failure to implement a successful plan. General Electric (GE) has faced similar issues in its long and illustrious history and has dealt with them in such a way as to build GE into a recognized global business leader. Specifically, GE has the following issues that they have confronted and that currently face Harrison-Keyes: 1. Aligning organizational culture with project structure to achieve their corporate strategies, 2. Create a corporate culture that does not tolerate corporate politics and in fact breeds a cooperative environment between management, employee, and the customer/authors, and 3. Identifying managers that are talented and that will perform. _GE’s Response to the Issues_ The former CEO of GE, Jack Welch, the recognized business leader of the twentieth century, has stated that â€Å"If you ran a baseball team, who would you want to hang out with? The head of player personnel or the chief accountant?† (ABA Banking Journal, 2006) Mr. Welch’s point is that in business, as in sports, â€Å"the whole game is about talent-whoever fields the best team wins. Nothing you do is more important as building talent. Spend at least half your time developing people† (ABA Banking Journal, 2006). GE has developed managers by encouraging their input and to take chances and by allowing them to take on leadership roles at young ages. GE has relied on performance based initiatives and rewards risk takers. As Mr. Welch has stated, â€Å"give people chances to try new things and run things when they’re 30, not 50. If you’re spending all your time developing good people†¦they can’t wait for you to grow. If you want new things, take care of the people who try things. When they make mistakes, praise them, or they’ll become afraid to make mistakes† (ABA Banking Journal, 2006). GE has also created a corporate culture that dismisses politics as a means to and end and encourages a culture that involves all members of the GE community, its senior management, its employees, and its customers. GE’s success has developed based on defining a corporate culture that is not individualized  by department but practiced as an organization. GE’s success is based on the acronym LATIN. Leadership in that they make sure they have the right leaders for the job and at the right time; Adaptability by developing flexible strategies; Talent by investing in high potential people; Influence by being a company that is proactive instead of reactive, and ; Networks wherein expectations are met by maintaining discipline and consistency (PR Newswire, 2007). This creates a corporate cult ure that advances the overall goals of GE, involves the entire company, and results in not only the creation, but the communication of this culture that results in projects that are structured for success. _Outcomes of GE’s Response_ The result of these corporate strategies and the resulting project structure has been that GE increased production and has empowered its employees by adopting a program called Work-Out (D’O’Brian, Joseph, 1994). This program was created following a â€Å"town meeting† format wherein employees at all levels are asked to gather and solve problems, ultimately coming up with solutions to specific problems. When they are done they pass these along to senior management. This program has changed the relationship between management-employee in several ways, the most significant being that it has â€Å"horizontalized the company to some degree: Individual accountability for specific products and functions is maintained, but it is easier for any employees to take a hand in improving the making or doing of any specific thing† (D’O’Brian, Joseph, 1994). As to identifying managers that are talented and will perform, Jack Welch, former CEO of GE advocates the policy of firing the worst performing staff on a yearly basis. Although controversial, this tactic has not harmed GE’s performance (MacAskill, John, 2007).

Saturday, November 9, 2019

New Product Management

1. INTRODUCTION Apple has recently decided to launch a new idea by offering home-automation system based on the new iPhone technology, called â€Å"electronic butler†. The company is hoping that, based on the brand’s reputation, the home-automation system will be very well received by the customers. The air conditioning begins cooling, lights adjust to people liking, curtains open and the stereo plays soft, soothing jazz. Home-automation system is a new life experience. The '60s and '70s were the decades of the mainframe, the '80s made up the decade of client-server computing, and the '90s were the Internet years.Now Apple is entering the decade of the home-automation system. The home-automation system will have a good business prospects. COMPANY’S BACKGROUND Apple, founded in 1976 by Steven P. Jobs and Steve Wozniak, is not just the world’s largest technology company; it is the world’s most highly valued public company. Over the last decade, Apple has redefined the music business through the iPod, the cellphone business through the iPhone and the entertainment and media world through the iPad. Although, Apple already boasted the largest market value of any public company, on Aug. 0, 2012, it became the most highly valued public company ever. According to numbers from the World Bank, there are only 18 countries that have a GDP above $500 billion, while Apple’s market cap stands at approximately $506 billion. COMPANY’S MISSION STATEMENT It was widely reported that a famous quote from Steve Jobs in the 1980's was the Apple company mission statement: â€Å"Man is the creator of change in this world. As such he should be above systems and structures, and not subordinate to them. The â€Å"official† mission statement on the Apple corporation website, however, is not really a mission statement at all, but rather a list of products and past accomplishments. â€Å"Apple designs Macs, the best personal computers in the world, along with OS X, iLife, iWork and professional software. Apple leads the digital music revolution with its iPods and iTunes online store. Apple has reinvented the mobile phone with its revolutionary iPhone and App Store, and is defining the future of mobile media and computing devices with iPad. †(3) Technology services to the life.I would say that the Apple’s mission statement is in accordance to the new product they want to bring into the market. New product’s purpose is to offer very good quality services that improve the lives of the world’s consumers. 2. OPPORTUNITY ANALYSIS POTENTIAL SIZE OF THE MARKET Apple Inc. ‘s success selling consumer gadgets has pushed its share price above $500, cementing its place as the U. S. ‘s largest company, with a market capitalization of $475 billion. Home-automation system is based on the company’s new technology and iPhone, such a large sales and market share will bring new product a good potential size of the market.COMPETITION Apple is pursuing a broad differentiation strategy. Apple differentiates by offering high-quality, exceptional design, and personalized service. The scope of their strategy is broad targeting customers ranging from unsophisticated beginner users to specials needs power-users. Home-automation system is a new market and area, Apple intends to differentiate itself from the competitors by offering brand new home-automation system service that most competitors are not currently offering.Apple can use the new technology and the contact between the system and iPhone to increase competitive advantage. Apple had $127. 8 billion in sales during the 2012 calendar year, putting it neck-and-neck with Hewlett-Packard, the nation's largest tech company by revenue. This year, Apple is on pace to become the biggest technology company in the world, measured by revenue, outpacing current global No. 1 Samsung. These two companies are the main competitors o f Apple. (1) COMPANY’S RESOURCESApple’s most important resources and capabilities are Steve Jobs, the CEO, and the integrated system of hardware and software that the firm has developed and successfully marketed to derive value. While Apple’s designers, programmers, and engineers each represent key resources the ability of the firm to exploit their abilities to create their entire software/hardware ecosystem is the firm’s key capability. (1) The Apple stores have provided the company with an important physical presence to act as both a sales location and an advertisement. The stores allow Apple to ightly control the image of the brand and provide excellent customer service. Apple tops many retailers in in-store sales, generating $4,032 per retail square foot per year, beating other retailers like Tiffany & Co. at $2,666 and Best Buy at only $930. This is a great display platform for the new product. A good product needs professional design and production. Apple’s incredible industrial design capability is a function of their innovative design teams, led by Jonathan Ive, senior vice president of industrial design, and the firm’s prioritization of design and outsourced production.CORPORATE POLICY The new service needs a good social environment. Although companies worldwide are facing the possibility of restrictive carbon emissions regulation, Apple is uniquely positioned to lead the electronics industry in promoting ‘green’ production, while taking full advantage of opportunities arising from new technological trends and sociocultural preferences concerning the fully-integrated, mobile digital lifestyle. (3) 3. SWOT ANALSIS AND OBJECTIVES S. W. O. T. ANALYSIS Strengths: Relationship with OEMs – Apple has outsourced all of its manufacturing processes to OEM partners in China, like Foxconn and Hon Hai Precision Industry while focusing on design internally. * Apple store – New product needs a nice sale place. The Apple stores have provided the company with an important physical presence to act as both a sales location and an advertisement. * Industrial Design Capability – Apple’s incredible industrial design capability is a function of their innovative design teams, and the firm’s prioritization of design and outsourced production. 2) Weakness: * Price – Having premium products means that those products can be expensive for many consumers. The expensive of products is a major turnoff for consumers who are looking for a product of minimal quality standards. The new product needs to control the price. Opportunities: * International Expansion – Apple’s product sales all over the world, it will bring a large market for new product. Strong international presence and expansion should increase growth and profits. New – Home-automation system is a new service for the market and customer, it can also extends to new office automation te chnology. Threats: * Global Slowdown – A global slowdown or recession will hurt all companies, but mostly those whose products sell in economies that experience the worst declines. Especially multinational corporations like Apple. * Currency Volatility – As the US dollar changes in value, this creates uncertainty in contract negotiations. If the dollar were to change after a contract was signed, then one party to the contract would lose out on gains and the other party would win. . MARKETING OBJECTIVES Home-automation system’s main and most important objective is to establish a new, effective, and has not been developed over market, while increasing Apple’s brand awareness. REFERENCE 1. http://www. scribd. com/doc/24134877/Strategic-Analysis-of-Apple-Inc-Brian-Masi 2. http://www. wikiwealth. com/swot-analysis:aapl 3. Apple Inc. Apple and the Environment Apple Inc. , 2009. Web, 28 Nov. 2009. . New Product Management